The question which I get asked a lot is how an American, coming from Boston, conquers a Chinese market. Certainly, there are so many marketing experts in China, the market is big, there are so many people with great ideas, so why me? How did I manage to do something other people have failed at doing? How you too can model your business to my successful model in hopes of reaching the same heights? Read this to find out!
Why Did I Come Here?
So, a lot of people ask, why did I choose China in the first place. The answer is quite simple: it is one of the largest markets in the world. Since I craved to expand and make more money, I naturally chose China. The language barrier, the cultural barrier, the financial barrier – naturally, were there; but I was prepared to work my ass off to overcome all that. It took me three years to finally experience first fruits of my hard labor, and I have never regretted it.
Surround Yourself With Competent People
If you want to become successful in China, you have to surround yourself with loyal, competent people who are willing to work along with your side. It is not something which can be easily found, so make sure you open your eyes when hiring. You need energetic individuals that will make progress possible. Do not hire anyone because they are your friend, or they seem nice. You do not need nice. You need a competent know-it-all who is not afraid of working hard.
Creativity As A Source Of Success
It is estimated that creativity will soon be the most important factor of success. If you lack imagination, you cannot expect to develop your business further and take it to the new and innovative path. If you do not envision new ideas, you are condemned to present ones, and they can easily fail. Again, if you lack ideas, that does not mean that you cannot hire someone whose ideas will contribute to the overall success of your business.
Incorporating Team Spirit
If you find yourself in need of tying your team together, make sure you organize events that will bring them closer. It is all about communication, working as a team and feeling included. People should not forget that you are in all of it together and feeling that sense of togetherness can make a positive effect on your business and help it flourish and develop.
If you do not make changes, you cannot expect to grow. Do not be afraid of negative reviews, but make sure you do not neglect them. You need to keep your pace up as a company and develop. If you miss your opportunity to change someone else will take your place in the market, and that can be devastating for business. It is the survival of the fittest in the Chinese market, but you will not regret expanding!